Green Line Strategies' services include:
- Virtual trade shows for associations and businesses that want to reach new markets, better server their attendees, members and funders, and who want a significant new revenue stream. We provide the 6Connex platform and training so that you can do the work, we can do it all for you with a turnkey offering, or we can meet some place in the middle.
- Sponsorship remakes for associations that want to rebuild unsuccessful sponsorship programs from top to botrtom. We have the resources to help you from taking an inventory of your properties and potential properties, to developing your sales presentations -- all within the context of your association's unique nees and sensitivities.
- Sponsorship reviews ranging from association-wide to major programs that need fine tuning, such as annual meetings, educational programs, and other products and services. We will look at your pricing model, uncover new ways to increase value to sponsors, suggest new ways to measure and report return on investment to sponsors, and find ways to bundle your sponsorships with advertising, exhibit booths, and other products and services that your association offers.
- Advertising and online advertising analysis helps identify the potential for reaching new categories of advertising and marketplaces by leveraging your existing assets.
- Virtual marketing services for businesses and associations. Extend the reach and effectiveness of your product launches, online product demonstrations, online catalog, focus groups, social media activities -- and measure everything. You already pay for marketing materials and activities. Use the 6Connex platform to leverage those assets and significantly boost your ROI.
- New life for Web sites is a process that enables us to help you increase the value of your Web site to both your members and funders, which can result in more users and more revenue. We analyze your potential for online advertising, e-commerce, online education, meeting registration and other online services, as well as evaluate your Internet business model to identify new business opportunities.
- New life for publications is process that helps you increase the value of your publications to your members and its advertisers. We seek new ways to revitalize both your readership and advertising revenue, as well as seeking ways to leverage your publications to increase revenue in other business lines.
- Opportunity assessments help you identify new products and services that will enhance the experience of your members, as well as improve your margins. It also identifies revenue opportunities in existing business lines that you may be missing.
- Value alignment review explores the relative value of your offerings to funders. For example, if you have trouble selling advertising, but your exhibit booths are purchased quickly; or if your Web site advertising is eroding your print advertising, you may have a valuation issue. Value alignment of sponsorships, advertising, exhibit booths and other offerings enables you to offer your supporters convenient and effective integrated marketing packages that they will readily purchase.
- Board and senior management retreats on funding issues to help you align operational issues and governance. If your board has issues with association funding strategies, is wrestling with the balance between member and funder needs, or has other revenue-related issues, we can help. These two to four-hour sessions, when linked to a board meeting, will help your organization reach informed consensus on key issues related to your association's financial health.
- Policy reviews for sponsorships and advertising. Are your policies limiting your financial growth? Is it time to rethink how you interact with your funders? We can help you update your policies so that you have the tools to adequately balance the sensitivities of your members with the needs of your funders.
- Starting a sponsorship department has its challenges, and we can help you through all phases of the start-up process from policy development and job descriptions through property development and sales strategies. We can help you have a successful start.
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